24 February 2010
Old Media Revisited - Part 2 of 523
I was unpacking some boxes of books and magazines, and came across two 1998 copies of Wired - I remember saving them on purpose, because they were special issues predicting how the world would be running in 2008 and 2018 and such - Futurism fascinates me -
They hit it pretty well on the head regarding the confluence of techs over the next decade - but the advertisements were what most interested me. Only some of them had urls listed anywhere. Half of them were for liquor, which was a bit perplexing, until I remembered 1998 was the ecstatic year when the dot.coms would all begin receiving massive investments. Luxury car ads abound - there is an ad for a Zip drive, and an ad for a digital camera (640x480 resolution!) that exclaims its ability to store images directly to a 3.5" floppy disc. Typographically, it was an era of contrived mismatching type styles and sizes.
I noticed some cereal boxes in a Target the other day; they had been printed with the 1960s/70s era typefonts and design. Retro, to appeal to the boomer and post-boomer nostalgia in all of us parent consumers.
Buzz This!
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